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Google outlined its plans to tackle misinformation and misleading content ahead of the federal election, with a focus on engaging Australians in the democratic process.

The search giant says it works with activists, candidates, elected officials, political parties and civil society to ensure they meet their responsibilities, as set out in Good Publicity Policies and Guidelines. the YouTube community, as well as to direct them to policies governing misinformation, including elections. Misinformation, COVID-19 Misinformation, and Vaccine Misinformation.

On YouTube, Google is focusing on using machine learning and people to quickly remove content that violates its policies, while for Google Ads the company has introduced new verification requirements and enforces restricted targeting for election announcements in Australia. Only geographic location (excluding radius targeting), age, gender, contextual targeting options such as ad placements, topics, keywords against sites, apps, pages and videos are allowed. All other types of targeting are not allowed in election ads.

Any ad mentioning a political party, candidate, or current House of Representatives or Senate office holder must be included in Google’s new Political Ad Transparency Report and the advertiser must be verified.

The launch of the Australian Political Ad Transparency Report in 2021 follows its introduction in the US, EU and UK, New Zealand, India, Israel and Taiwan. It’s designed to help people understand who pays for political ads, how much they spend, who the ads are aimed at, and what the ad content is.

This information is displayed in a searchable ad library.

The Google News Lab also works with the Australian Associated Press to provide and translate fact checks in 40 culturally and linguistically diverse publications, including Mandarin, Vietnamese and Arabic.

TikTok, Twitter, Facebook and Pinterest have all rolled out their election policies in recent weeks

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