BMW Group MY fills up on creative and digital vision with Publicis Groupe

BMW Group Malaysia has appointed Publicis Groupe Malaysia to manage strategic planning, creative advertising and digital for the BMW passenger car, Motorrad and MINI business units, effective April 2022. The appointment follows a presentation that took place held from the third to the fourth quarter of 2021.

The agency will be responsible for improving the consumer journey, enhancing consumer brand experiences, building a sustainability narrative and building brand relevance for each brand and its audience. Publicis Groupe Malaysia is the incumbent agency of MINI Malaysia.

As the automotive industry transitions to electric mobility, Publicis Groupe was selected for its compelling strategy and holistic ideas on how to lead, promote and educate electric vehicle users for the BMW and MINI brands. The agency is currently setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.

Neil Hudspeth, CEO of Publicis Groupe Malaysia, said the agency could not be happier and prouder to welcome BMW and Motorrad to the Groupe, as well as continuing its relationship with MINI. “It is incredibly rewarding to see world-class work recognized by world-class and legendary brands, and we look forward to achieving great things together over the next five years, especially since together we can help to shape the automotive narrative in Malaysia,” he added. .

Publicis Groupe also stated A+M that it plans to accelerate the “electric” program and improve its strategic and creative excellence by integrating and fully leveraging end-to-end data in the customer journey.

Last month, BMW Group Asia concluded its regional pitch with the appointment of incumbent agencies TMRW and KINETIC. TMRW and KINETIC will handle creative duties for BMW Singapore and MINI Singapore respectively, effective April 1, 2022. The two agencies will be responsible for marketing lead management and retail marketing for the brands, a spokesperson confirmed. BMWAsia. A+M then.

Meanwhile, IPG Studios’ Team Dynamic has been appointed to spearhead creative production for both brands, in Singapore, Malaysia, Indonesia, Australia, New Zealand, Korea, Thailand, South Africa and in the Middle East. Win consolidates awards in 11 markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, New Zealand, Indonesia , Malaysia, Singapore, South Korea, Thailand, the Middle East and South Africa. .

Separately, last month, Invictus Blue’s Chief Digital Officer, Abhishek Bhattacharjee, also joined Publicis Groupe Malaysia as Associate Director, Media. Bhattacharjee reports to Hudspeth in his new role. Hudspeth said A+M while Bhattacharjee’s accent will be double. First, to develop and stimulate the growth of the Group’s media activity, particularly in digital and performance marketing where its Growth Loop approach to winning in a world of platforms is already proving its worth with the Group’s clients. Second, talent growth. Hudspeth said Bhattacharjee has an excellent track record in developing, acquiring and retaining talent, and developing top talent in Malaysia within the agency’s family network is crucial for cultivation and growth.

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