Eckuity is making a strategic investment in organizing professional triathletes to create a powerful distribution platform for health technology companies looking to reach hard-to-reach consumers with their innovative products and services.
Also, designed to elevate the sport of triathlon and encourage exercise
NEW YORK, March 23, 2022–(BUSINESS WIRE)–Eckuity, a global investment firm that invests in early-stage life science and health technology companies, today announced it has made a strategic investment alongside Sir Michael Moritz, partner of Sequoia Capital, in the Professional Triathletes Organization (PTO), the professional triathlon body. The rationale for investing in the world’s fastest growing sporting discipline is to gain access to a highly desirable but hard to reach consumer by providing a distribution platform for companies developing innovative health, wellness products. -being and medical technology.
Eckuity’s goal is to leverage the huge market opportunity represented by organizations like the PTO to provide access to medical, sports and wellness technologies. The reasons range from its use as a source for distributing wearables and medical devices to monetizing the trickle down effect it has to inspire others to adopt the use of health technology products.
The investment will be used to achieve recognition and rewards for professional triathletes that have always been available to top athletes in other sports such as tennis, golf, soccer, baseball and basketball. By raising the profile of triathlon and through the launch of the five “Majors” of the PTO Tour – equivalent to the ATP & PGA Tour events – investors believe it will make the sport particularly attractive to broadcasters, cities and partners who wish to engage a loyal and valuable fan base. It also helps spread the word about using health technologies to promote exercise in the fight against chronic disease.
Commenting on the investment, Charles Adamo, Executive Chairman of PTO, said, “Triathlon itself is a global brand recognized for its unwavering dedication, ultimate effort, unwavering passion and tremendous achievement. Our PTO professionals are an inspiration to anyone facing challenges in their lives. and want to overcome obstacles and realize their potential. We believe that Eckuity’s expertise in healthcare will contribute to our goal of creating a more health and wellness conscious community by providing access to innovative healthcare technologies.
“We are excited not only about the enormous potential of the business, but also about our ability to leverage this platform for the delivery of outcome-changing health technology products and services. We are fully aligned. on PTO’s mission and believe the leadership team will continue to deliver world-class events bringing this sport the coverage it rightly deserves, providing a high profile platform to influence our culture towards a better mental and physical health,” said Youssef Sebban, managing partner at Eckuity.
Eckuity is one of the world’s leading venture capitalists. Eckuity actively invests in early-stage life sciences, healthcare and technology companies that can have a strong positive impact on healthcare outcomes, well-being and improving the human condition. . Based in New York, Paris and London, the firm brings together a team of global investment professionals with strong scientific, medical and business expertise. Eckuity actively partners with ambitious entrepreneurs to create value and accelerate success.
About the Professional Triathletes Organization:
The Professional Triathletes Organization is a not-for-profit entity comprised of male and female professional triathletes who have come together to form a representative body that not only gives them a meaningful voice in the running of the sport, but a means to contribute to its growth. for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, revamped broadcasting and compelling storytelling, inspiring sports fans around the world to watch, commit and participate in the triathlon.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220323005907/en/
Lisa Gordon Miller
On behalf of Eccuity