[Funding alert] The Flow Club lifts the Antler India pre-seed round

Stream club – a platform that helps create a first social experience for investment and financial management – said on Tuesday that it lifted an undisclosed pre-seed round from Antler India.

Founded by Gopikrishnan Mohan, Gokul Harikumar and George Shanti, Flow Club based in Kerala is working on its first product, a personal savings management platform called Recordermo – currently in beta testing with a set of early adopters.

Flow Club enables users of its platform to invest and develop financial freedom alongside their friends, where they can learn, discover and share investment ideas in closed groups of friends or communities. This makes building their portfolio a first social experience.

Gopikrishnan, co-founder of the Flow Club, said: Last year alone, 14 million new Demat accounts were opened in India, up from five million the year before. With access to ever-changing investment products and information, everyone, even people with lower disposable income, will start investing. However, investing remains a complex and confusing process, with a steep learning curve. With Flow Club, we want to revolutionize the way people discover investment ideas, achieve their investment goals and create wealth, harnessing the power of a trusted community.

The startup offers an integrated social experience for everything related to finance, from content to shared portfolios and chat to thematic ideas and gamification. Starting with investing, it aims to become the social-oriented personal finance operating system for the younger generation.

Rajiv Srivatsa, Partner at Antler India, said: “Personal finances are no longer personal. A strong community can be a great way to sharpen your financial skills, help you save, spend, and invest money better. While there are several financial consultants to whom investment decisions can be outsourced, the younger generation is turning to technology, self-service and community-driven models, both to simplify their investment experience and have more control over it. Flow Club does just that and is a game-changer around the entire user experience of investing.

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