Marketers are challenged to seek technological innovation to disrupt the industry

Speakers at the finale of Nigeria’s first marketing and media hackathon, titled “MarkHack 1.0”, took their cue from how technology is disrupting other sectors to call on marketers to seek technological innovation to also disrupt the marketing landscape in Nigeria.
Seeing how technology has disrupted other global industries, Eko Innovation Center Founder Victor Afolabi and MarkHack 1.0 curator felt that the marketing and media industry in Nigeria was ripe for disruption.

“It’s either we collaborate with industry stakeholders to create the disruption we anticipate, or we let the disruption happen,” he said at the event where LiveBIc, which included Shadrach Akao and Ernest Ogbanefe, emerged as the top winner from a list of 10 finalists involved in the pitch during the hackathon finale. LiveBIc received a $10,000 prize for developing a new platform for content creators to market and distribute their content.

Similarly, in a chat, Franklin Ozekhome, CEO and Chief Growth Officer, Identiture Africa; Seyi Tinubu, CEO/President, Loatsad Promo media; and Muyiwa Aleshinloye, Chief Marketing Officer, Wakanow called on marketers to leverage technology to grow their brands as Metaverse, artificial intelligence and others are deployed to facilitate business operations.

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Also speaking, the President of the National Institute of Marketing of Nigeria (NIMN), IdorenyenEnang, during his keynote address at the event, urged marketers to keep innovating and know how make effective use of their channels.
Other winners included Sprayme, which took second place and a $4,000 prize for inventing a new way to make social donations and monetize content; Reelbuzz became the third winner with $3,000 for creating an intuitive platform that helps brands connect and drive greater brand loyalty; Innovatoras took fourth place along with a $2,000 cash prize for directing leads to businesses and turning them into paying customers and Monify Cookies took fifth place with $1,000 to develop a browser tool that offers its users the ability to block all unsolicited advertisements and earn money from authorized advertisements.

The winners and runners-up will also have a workspace at the Eko Innovation Center, while the ten finalists will have access to the EIC acceleration program and the GITEX Global pitch event in Dubai.
Victor Afolabi, explained that MarkHack 1.0 is a coming together of innovators, entrepreneurs, decision makers, and marketing professionals, to create solutions to real-world marketing challenges.

The organizers of the event, Eko Innovation Center and GDM Group revealed that more than 500 people registered to participate in the hackathon from 72 locations, 5 countries (including Nigeria, California, USA, Kenya , Pakistan and London) and 3 continents (Africa, Europe and North America).
For his part, Hakeem PopoolaFahm, Commissioner for Science and Technology, Lagos State applauded the organizers for this commendable initiative.

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